Build Buyer Personas

Draft buyer personas grounded in your real customers, not stock templates. The same profiles every other Agent uses to ground its output.

How does it work?

The Persona tool produces structured persona profiles from your inputs.

• Define the segment — Role, industry, company size, or buying context
• Add anchor inputs — Customer interview notes, sales call summaries, and survey themes
• Pick the structure — Demographics, jobs-to-be-done, pains and gains, buying behaviors
• Set depth — Quick profile, standard, or research-grade
• Choose voice profile — From your Brand Portal

Output is a structured persona post with profile, jobs, pains, gains, objections, channels, and the language they actually use — formatted as a Knowledge Post other Agents reference.

Who uses Build Buyer Personas?

Product Marketers use it to keep persona docs current as the customer base evolves.

Brand Leads use it during repositioning or new-segment entry.

Demand Gen Marketers use it to align campaigns and ads against the same persona language.

How does Build Buyer Personas interact with the GenuineAI platform?

• Knowledge Base — Stores each persona as a Knowledge Post referenced automatically across other Tools
• Brand Portal — Aligns persona language with brand voice rules
• Wildcards — Persona profiles become reusable choices across Content, Email, and Web Tools