Write Homepage Hero Copy

Generate hero options for a homepage refresh, A/B test, or new product launch. Each variant takes a clear positioning angle.

How does it work?

The Homepage Hero tool produces ranked hero variants from your positioning inputs.

Describe the brand — Category, audience, and value claim
Set the angle mix — Outcome, category-defining, contrarian, demo-led, or social-proof
Choose components — Headline, sub-headline, primary CTA, secondary CTA
Pick the tone — From your Brand Portal
Specify variant count — Number of hero combinations

Output is ranked hero blocks, each with headline, sub-head, CTAs, and the positioning angle the block takes.

Heads of Marketing use it during homepage refreshes or repositioning work.

Growth Marketers use it to ship A/B test variants for the hero block.

Brand Leads use it to test how the brand reads when it leads with different value pillars.

Knowledge Base — Pulls product, audience, and positioning context already documented
Brand Portal — Applies tone, banned words, and approved CTA patterns
Studio — Drafts copy in the same Web Copy flow your team uses