Draft Crisis Communication

Draft holding statements, customer notes, and internal comms for a developing situation. Specific, accountable, and free of stock crisis language.

How does it work?

The Crisis Comms tool produces a coordinated set of communications from a situation brief.

• Describe the situation — What happened, when, and who is affected
• Define the audiences — Customers, employees, press, regulators, or partners
• Set the posture — Acknowledge, apologize, explain, or commit
• List facts and unknowns — What’s confirmed and what is still being investigated
• Choose voice profile — From your Brand Portal

Output includes a holding statement, audience-specific drafts, internal talking points, and a flagged list of claims the legal or comms lead must verify before sending.

Who uses Draft Crisis Communication?

Communications Leads use it to move from “we need to say something” to a reviewed draft quickly.

Heads of Marketing use it to keep voice consistent under pressure.

Executive Teams use it to align internal and external messaging before a board update.

How does Draft Crisis Communication interact with the GenuineAI platform?

• Knowledge Base — Pulls prior incident comms, policies, and approved language
• Brand Portal — Applies voice rules even in high-pressure drafts
• Workflow Orchestration — Routes each draft through legal and executive review before sending