Write a Content Brief

Stop briefing writers in Slack and back-and-forth comments. Every piece starts with a structured brief that matches how your team actually publishes.

How does it work?

The Content Brief tool generates a complete brief from a short input prompt.

• Describe the asset — Blog post, landing page, email, video, or social piece
• Define the audience and intent — Persona, awareness stage, and desired action
• List anchor inputs — Customer quotes, product context, competitive points, or data
• Set the constraints — Word count, deadline, channel, or required CTAs

Output is a structured brief covering objective, target reader, key messages, must-include points, structure, success metric, and reference assets — formatted to your team’s brief template.

Who uses Write a Content Brief?

Editorial Managers use it to scope work for writers, agencies, and Agents without rewriting briefs by hand.

Product Marketers use it to brief content teams on launches without long handoff meetings.

Marketing Leads use it to standardize what “good brief” looks like across the team.

How does Write a Content Brief interact with the GenuineAI platform?

• Knowledge Base — Pulls audience, product, and competitive context from existing Knowledge Posts
• Brand Portal — References tone, voice, and approved structures
• Wildcards — Asset type, audience, and intent options selectable per brief