Run a Competitor Intel Digest

Generate a weekly or monthly competitive digest the team actually reads. Real signals from real sources, filtered for what matters to marketing.

How does it work?

The Competitor Intel tool produces a structured digest from a target list and web research.

Pick the competitors — Named alternatives or category players from your Knowledge Base
Set the time window — Week, two weeks, or month
Choose the signal types — Product changes, pricing, messaging, hiring, press, social, and customers
Set the depth — Headlines only, summary, or deep-dive per competitor
Define the audience — Marketing team, executives, or sales enablement

Output is a sectioned digest with per-competitor summaries, change-of-note callouts, and a “what to do about it” list for the marketing team.

Product Marketers use it to keep launches and battle cards aligned with the competitive set.

Heads of Marketing use it to track positioning shifts across the category.

Brand Leads use it to spot category narratives forming early.

Knowledge Base — Stores competitor profiles, prior digests, and tracked signals
Agent Capabilities — Uses Web Search and URL Context to scan competitor sites, social, and press
Workflow Orchestration — Runs as a scheduled workflow with human review before distribution