Build a Messaging Framework

Lock in the positioning, value pillars, and proof points the rest of your marketing rolls up to. One reference every team and Agent can use.

How does it work?

The Messaging Framework tool drafts a structured framework grounded in your product, audience, and competitive context.

• Describe the offering — Product, category, and audience
• Add competitive context — Closest alternatives and points of difference
• List proof points — Customer outcomes, metrics, and validation
• Choose framework shape — Positioning statement, value pillars, message hierarchy, or all three

Output includes a positioning statement, three to five value pillars with proof, and pillar-level messaging variants for different audiences.

Who uses Build a Messaging Framework?

Heads of Marketing use it to align positioning across web, sales, and product launches.

Product Marketers use it as the source document for launch narratives and competitive copy.

Content Leads use it as the grounding context for every blog, landing page, and campaign brief Agents produce.

How does Build a Messaging Framework interact with the GenuineAI platform?

• Knowledge Base — References product, audience, and competitor Knowledge Posts already in your account
• Brand Portal — Stored as a Messaging Guidelines document Agents pull from automatically
• Wildcards — Pillar names and audience segments become reusable choices across Tools