How Summer at Brooks Runs a Leaner Operation with AI-Powered Knowledge and Custom Agents
A premiere New England auxiliary program eliminates duplicate data entry, accelerates family communication, and produces on-brand creative — all from one platform.
Summer at Brooks is one of New England's premiere auxiliary programs, operating out of the Brooks School campus in North Andover, Massachusetts. Like most auxiliary programs, a small year-round team manages summer camp alongside facility rentals, after-school programs, and extended-day offerings.
Every hour recovered from manual processes is an hour spent with families, campers, and students. Summer at Brooks adopted GenuineAI to make that trade at scale — building a connected system of knowledge, integrations, and AI agents that reduces operational overhead across the organization.
The engagement spans three distinct projects, each addressing a different layer of operational efficiency.
Building the AI Foundation
Summer at Brooks started with a structured onboarding process that loads the platform with the knowledge and brand identity AI needs to produce output indistinguishable from the program's own team.
Custom Knowledge Bases as a Single Source of Truth
The team built custom Knowledge Bases for Activities, Events, Facilities, FAQs, Jobs, and Leadership team members. Each Knowledge Base uses structured Knowledge Templates, giving every entry a consistent, searchable format that AI Agents draw on with precision.
A comprehensive About section grounds the AI in general program information and overview details — the institutional context that makes every response feel informed rather than generic.
Brand Intelligence for Consistent Output
The team then configured Brand Intelligence — Summer at Brooks' fonts, color palette, and program logos — so that every AI-generated output reflects the program's identity without manual correction. Multiple logo variations are stored and accessible to agents across creative and communications workflows.
CampBrain & MyCampApp Integration
Summer at Brooks runs CampBrain as its camp management system — the single source of truth for hundreds of program offerings including camps, sessions, and session options. That data was locked inside CampBrain, unavailable to AI agents or downstream platforms without manual re-entry.
A Custom CampBrain Data Pipeline
GenuineAI coordinated a custom export of Summer at Brooks' CampBrain data and imported it directly into the platform's Knowledge Base. Every camp, session, and session option is now structured, searchable, and available to AI agents for grounded responses. The integration is reusable — available to any organization running CampBrain.
One-Click Export to MyCampApp
Building on the CampBrain import, GenuineAI standardizes the data model between CampBrain and MyCampApp. Event data from CampBrain is automatically aligned with MyCampApp's required format — eliminating the field-by-field manual mapping that previously consumed hours of staff time. A single click exports all offerings into MyCampApp-ready format.
This integration is also available to other organizations. Two platforms, one data model, zero duplicate entry.
The Compound Effect
Together, these two integrations save dozens of hours of duplicate data entry each season. More importantly, the imported data feeds directly into AI agents — giving them access to real, current program details when generating responses, content, and recommendations. The data does double duty: it powers downstream platforms and grounds AI output simultaneously.
Custom Agents for Communication and Creative
With a loaded Knowledge Base and full program data from CampBrain, Summer at Brooks had the foundation for Custom Agents that operate with real institutional context — not generic AI output.
Community Engagement Agent
GenuineAI built a Custom Agent purpose-built for community engagement. The agent fields questions from both enrolled and prospective families — drawing on Summer at Brooks' Knowledge Base for accurate, brand-consistent answers. The team now cycles inbound communication through the agent for faster response times and consistent output across every touchpoint.
Staff workload drops. Response quality stays high. Families get answers faster.
You are the Community Engagement Agent for Summer at Brooks. Answer questions from enrolled and prospective families with a warm, confident tone. Ground every response in {{kb:Knowledge Base}} and cite sources from {{field:Activities}} , {{field:Facilities}} , {{field:Events}} , {{field:FAQs}} , and {{field:CampBrain Sessions}} .
Creative Agent
A second Custom Agent is trained on Summer at Brooks' visual identity and brand guidelines. The team uses it to produce staff training materials, social media graphics, promotional flyers, and event collateral — all grounded in the program's approved colors, fonts, and messaging standards. What once required external design support or hours of internal iteration now takes minutes.
The Outcome
Summer at Brooks didn't adopt AI to add complexity. They adopted it to remove it — to give a lean team the capacity to deliver a premium experience across camp, after-school programs, facility rentals, and family communication without adding headcount.
Three projects. One platform. An auxiliary program that operates more efficiently at every level.